Privacy Policy
This policy explains what personal information Immersive Real Estate collects, why we collect it, how we use and protect it, and the rights you have — across both our Apple Vision Pro app and this website.
The short version
- We collect only what we need to run the app and website, answer your enquiries, and improve the product.
- On Apple Vision Pro your surroundings are understood on your device. We never receive the raw camera feed, your eye-tracking, or your Optic ID.
- We do not sell your personal information and we don't use it for third-party advertising.
- You can ask us to access, correct, or delete your data at any time — email info@immersiverealestate.app.
01 Who we are
Immersive Real Estate is an Apple Vision Pro application developed and operated by Beforz Sàrl, a limited liability company (Sàrl) registered in Geneva, Switzerland ("Beforz", "we", "us", "our"), the studio behind the app. We are the controller responsible for the personal information described in this policy.
You can reach us at:
- Company: Beforz Sàrl — Commercial Register No. CH-660.1.526.026-5 · UID CHE-221.245.347 · VAT CHE-221.245.347 MWST
- Registered address: Rue Rodolphe-Toepffer 8, 1206 Geneva, Switzerland
- Email: info@immersiverealestate.app
Beforz is established in Switzerland. If you are in the European Economic Area (EEA) or the United Kingdom and we are required to appoint a representative under Article 27 of the EU/UK GDPR, their details will be provided on request. For any data-protection question, or to reach our data-protection contact, email info@immersiverealestate.app.
02 Scope of this policy
This policy applies to personal information we process when you:
- use the Immersive Real Estate app on Apple Vision Pro (visionOS);
- visit or interact with this website, immersiverealestate.app;
- contact us, or use our services as a real-estate professional, agency, or developer.
It does not apply to third-party products, platforms, or websites that have their own privacy policies — including Apple (which operates visionOS, the App Store, FaceTime, and Spatial Personas). Please review their policies separately.
03 Information we collect
Information you provide to us
- Account details — such as your name, email address, and password (or the sign-in identifier from a third-party login you choose to use).
- Enquiries & sales requests — when you use our contact form we collect your name, email, organisation, and the contents of your message. Form submissions are handled by our form provider, Web3Forms (see Section 8).
- Property & professional content — if you are an agent, agency, or developer, the property information you or your organisation upload: addresses, descriptions, pricing, photos, floor plans, and 3D or design assets.
- Support & communications — messages, feedback, and any information you share when you contact us.
Information we collect automatically
- Device & technical data — device model, visionOS / browser version, app version, language, time zone, and IP address.
- Diagnostics — crash reports and performance data that help us keep the app stable.
- Usage data — which features you use, how you interact with them, and session information, used to maintain and improve the product.
- Website cookies & log data — see Section 7.
Information from third parties
- Apple — confirmation of app downloads and, if applicable, subscription or purchase status and App Store receipts. We do not receive your payment-card number; Apple processes payments.
- Analytics providers — aggregated and event-level usage information (see Section 7).
04 Apple Vision Pro & spatial data
Immersive Real Estate is a spatial app, so this section explains exactly how it interacts with your physical space — and the strong privacy protections built into visionOS.
Understanding your space
With your permission, the app uses Apple's ARKit to detect surfaces, dimensions, and planes in your surroundings so that virtual content — furniture, finishes, and property models — can be placed accurately. This understanding is processed on your device. We do not receive the passthrough camera feed, photographs of your room, or a stored map of your home.
Eye tracking & Optic ID
visionOS does not give apps your eye-tracking data or your Optic ID. The system handles where you look privately; we only learn what you select when you deliberately tap or pinch. Optic ID authentication data never leaves Apple's Secure Enclave and is never shared with us.
Hands, gestures & Spatial Personas
Hand and gesture input is used, where permitted, to let you interact with the app. If you join a shared tour using a Spatial Persona, that Persona is generated and managed by Apple through FaceTime under Apple's privacy policy; we do not create or store it.
Captured tours & AR enhancements
If you record, save, or share a walkthrough, the resulting media is processed and may be stored to provide that feature. Some AR enhancements (such as restyling a room, changing finishes, or virtual staging) process the images and scene data needed to generate a visualisation. This may run on your device or via our service providers. We do not use your property content or scene data to train third-party AI models without your consent.
Location
If the app offers location-based features and you enable them, approximate location may be used for property search and maps. You can turn location access off at any time in your device settings.
05 How we use your information
- To provide, operate, and maintain the app and website, and the features you request.
- To create and manage your account and provide customer support.
- To host and display the property content you or your organisation upload.
- To respond to enquiries and sales requests.
- To understand usage and to secure, troubleshoot, and improve the product.
- To detect, prevent, and address fraud, abuse, and security issues.
- To comply with our legal, tax, and accounting obligations.
- To send service messages and, where you have consented, marketing communications.
06 Our legal bases (GDPR / UK GDPR)
Where the EU or UK GDPR applies, we rely on the following legal bases:
| What we do | Legal basis |
|---|---|
| Provide the app/website, manage your account, deliver requested features | Performance of a contract |
| Respond to enquiries and provide support | Contract / Legitimate interests |
| Host and display uploaded property content | Contract / Legitimate interests |
| Analyse usage to maintain, secure, and improve the product | Legitimate interests |
| Marketing communications and non-essential cookies/analytics | Consent |
| Meet legal, tax, and accounting obligations | Legal obligation |
| Prevent fraud, abuse, and security incidents | Legitimate interests / Legal obligation |
Where we rely on consent, you can withdraw it at any time without affecting prior processing.
If you are in Switzerland, we process your personal data in accordance with the Swiss Federal Act on Data Protection (FADP / nLPD). Swiss law does not require a specific "legal basis" in the same way as the GDPR, but we apply equivalent principles of lawfulness, good faith, proportionality, and transparency.
07 Cookies & analytics
Our website uses essential cookies needed for it to function, and — with your consent — Google Analytics, a web-analytics service provided by Google. Google Analytics sets cookies that help us understand how visitors use the site, collecting information such as the pages you visit, time on the site, and a truncated (anonymised) IP address. This data may be processed by Google, including in the United States. You can opt out using the Google Analytics opt-out browser add-on.
You can manage cookies through your browser settings and any cookie-consent controls provided on the site. The app may use on-device identifiers and analytics for functionality and improvement. In line with Apple's App Tracking Transparency, we do not track you across other companies' apps or websites for advertising.
08 How we share your information
We share personal information only as needed, with:
- Service providers (processors) acting on our instructions — including web hosting (Infomaniak Network SA, Switzerland), form handling (Web3Forms — web3forms.com/privacy), analytics, email delivery, customer support, and cloud storage.
- Apple — for app distribution and payment processing.
- Professional advisors — such as lawyers, accountants, and auditors, where necessary.
- Authorities — where required by law, regulation, or valid legal process, or to protect rights, safety, and security.
- In a business transfer — if we are involved in a merger, acquisition, or sale of assets, subject to this policy.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising.
09 International data transfers
Your information is primarily hosted in Switzerland by our hosting provider, Infomaniak. Switzerland benefits from a European Commission adequacy decision, so transfers of personal data from the EEA to Switzerland are permitted. Some service providers — such as Google (Google Analytics) and Apple — may process data in the United States or other countries. Where personal data is transferred to a country without an adequacy decision, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (and the UK Addendum) or the EU–US / Swiss–US Data Privacy Framework. You can request a copy of the relevant safeguards by emailing us.
10 How long we keep your data
We keep personal information only for as long as necessary for the purposes set out in this policy, then delete or anonymise it. In general:
- Account data — for as long as your account is active, plus a short period afterwards.
- Enquiry / form data — up to 24 months after our last contact.
- Property content — for as long as your organisation maintains it, or until deletion is requested.
- Legal / accounting records — for the minimum period required by law.
11 How we protect your data
We use appropriate technical and organisational measures to protect your information, including encryption of data in transit, access controls, and limiting access to those who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your data may be at risk, please contact us immediately at info@immersiverealestate.app.
12 Your privacy rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you;
- have inaccurate information corrected;
- have your information erased;
- restrict or object to certain processing;
- receive your data in a portable format;
- withdraw consent at any time.
To exercise any of these, email info@immersiverealestate.app. We will respond within the timeframe required by law (generally one month under the GDPR). You also have the right to lodge a complaint with a supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC / PFPDT). If you are in the EEA or the UK, you can contact your local authority — for example the CNIL in France or the ICO in the UK.
13 California privacy rights (CCPA / CPRA)
If you are a California resident, you have the right to know, delete, and correct the personal information we hold, to opt out of the "sale" or "sharing" of personal information, to limit the use of sensitive personal information, and not to be discriminated against for exercising these rights.
In the past 12 months we have collected the following categories of personal information; we have not sold or shared personal information as those terms are defined under California law:
| Category | Collected | Examples |
|---|---|---|
| Identifiers | Yes | Name, email, IP address, device identifiers |
| Customer records | Yes | Contact and account details |
| Commercial information | Professional users | Subscription records, property listings |
| Internet / network activity | Yes | App and website usage, crash logs |
| Geolocation | If enabled | Approximate location for search |
| Audio / visual | Limited | Property images you upload; tours you capture |
| Inferences | Limited | Preferences derived from usage |
To exercise your California rights, email info@immersiverealestate.app. You may use an authorised agent to submit a request on your behalf.
14 Children's privacy
Immersive Real Estate is intended for professionals and adults and is not directed to children. We do not knowingly collect personal information from children under 16 in the EEA/UK or under 13 in the United States. If you believe a child has provided us with personal information, contact us and we will delete it.
15 Changes to this policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date above, and for material changes we will provide a more prominent notice (for example, in the app or by email). Please review this page periodically.
16 How to contact us
For any question about this policy or your personal information:
- Email: info@immersiverealestate.app
- Company: Beforz Sàrl (CHE-221.245.347)
- Address: Rue Rodolphe-Toepffer 8, 1206 Geneva, Switzerland
Immersive Real Estate